A battle for the PCIe GPU channel market between ATI and NVIDIA looms in the fourth quarter, despite an ATI claim that it has delivered over one million native PCIe GPUs to the market. However, channel sales of ATI PCIe chips have not gone well. This has allowed rival Nvidia, which recently launched a native PCIe-enabled GPU, the GeForce 6600, a chance to compete effectively with ATI in the channel. In the fourth quarter, Nvidia plans to launch its NV44-series of native PCIe-enabled chips, which will target the US$ 79-99 graphics card segment and should give a boost to the sales of Nvidia’s PCIe chips.
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