ATI Technologies and Nokia today announced a long-term strategic relationshipto bring enhanced mobile multimedia experiences to Nokia customers. As leadersin their respective industries, ATI and Nokia are now working closely togetherto drive high quality multimedia experiences such as music playback, 3D gaming,mobile TV, video and more for Nokia mobile device users worldwide. "Workingwith ATI underscores the commitment that Nokia has in providing unparalleledmobile multimedia experiences to consumers," said Ilkka Raiskinen, SeniorVice President, Multimedia Experiences, Nokia. "With the mobile devicenow at the center of people's lives, we want people to have access to fantasticmobile content when and where they want. We are announcing our collaborationwith ATI now, so that developers have the next 12 to 18 months to be innovativeand create world class mobile multimedia experiences."
With mobile devices becoming ever more powerful and complex, ATI and Nokiaare working to drive the complexity out of multimedia development by promotingopen standards and providing integrated hardware, software and tools. In thisway, developers need only create content once for consumers to enjoy on arange of devices. Specifically, ATI aims to provide a dedicated tools chainand software development kit (SDK) for developers in the fall of 2006. ATIand Nokia will also hold a series of joint workshops in the second half ofthis year to showcase the environment to key developers.
"Our role is to enable all content, from ultra-high quality music playbackto 3D gaming, and we'll jointly guide and support the members of the contentdevelopment community as they focus on creating amazing user experiences,"said Paul Dal Santo, Vice President and GM, Handheld Products, ATI. "Witha shared vision of how multimedia impacts the mobile market, Nokia and ATIare providing much needed direction and a framework to move the whole industryforward."
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